3 Tips to Make Wearable Technology Work

When it comes to developing wearable tech, there are a few crucial points to keep in mind. In addition to creating something useful, it’s vital to reach your target market on a subjective level as well. Does your technology resonate with the individual? Does your brand inspire people to get involved? Build revenue and profit with purposeful technology. Read these three tips that will help you to better understand creating compelling apps in the wearable tech market:

  1. Put the use case and customer experience first. Understand your customer and make it work for them to assure adoption of the product. It is vital to provide technology that is simple and easy to use, as well as innovative. Take your customers on a journey with your product development including considering incentives and intrinsic rewards. An innovative product may win many accolades and press coverage but it won’t survive unless there are a growing number of customers.
  • Emotion is the most powerful force driving consumer behavior. Therefore, it is important to be purposeful and communicate the value of the wearable device as well as the company itself. Inspire people to be a part of something bigger and enable them to participate in long-term benefits. This will create sustainable results and transform their lives.

 

  • Prove it works! Currently, it’s popular to aggregate every biometric into one device. Yet, what is the point? Does it really work to deliver an actual benefit and do people like it? Scientifically valid, proven with intelligent feedback that’s delivered in a clever way, makes a difference. If it works and works well, people will tell their friends and the product will stand out from the competition. Also, does it work in your daily life? Wearable doesn’t mean I’ll wear it. Make sure people can easily integrate the device into their life and enjoy using or wearing the product. Fashion is fickle.

 

And, a bonus fourth tip. Adapt. Remember that everything in this area is changing and be prepared for the change. There may be changes in the business model, technical direction, or user experience. The change arrives as incremental (behavior change) or monumental (integration of artificial intelligence). Plan for evolution within this emerging field. Develop a product that will work for the target customer while being innovative enough. Therefore, the goal is to make things available at the right time. “Perfection is the enemy of the good.” Bond with the customer and not chase competition or the newest shiny object. And, the only thing that doesn’t change is the need for better wearable solutions that help people live healthier, happier lives.

So there you have it! Toss aside any notions you have that the wearable tech market is difficult to break into or that you can’t stand up next to the competition. Create something useful that can be easily integrated into people’s lives. And once you’ve done that, market your innovative product in a way that allows people to relate to your brand and your message.

Top 3 Internet Success Tips for Digital Health

An amazing panel discussion took place between Jeff Yang of the Wall Street Journal and Joe Chen, founder and CEO of the social networking giant Renren (NYSE: RENN). Renren is often referred to as “The Facebook of China” and has a market cap of $2.4 billion in U.S. currency. Chen is one of the most influential Internet pioneers in China and rarely makes an appearance in the US.

It turns out Joe is very approachable, wonderful to talk with, and brimming over with lessons for business success. He presented three tips for entrepreneurs to succeed at the MIT Club of Northern California event.

  1. Tip number one comes from Jerry Yang and Warren Buffet, who Chen says are two of his biggest influencers. Their advice was to focus and master areas of expertise. Chen’s words were, “Your circle of competence is vital in order to raise and make money.” He stated that you should limit yourself wisely. Hone in on only a few areas of expertise, learn them well, become a master. Then, cultivate a network of support, with members whose circles of competence differ from yours. Tap into these people as resources and allow them to help build your success. He tells an interesting story of how in the early days, his company Renren was burning through the investment cash and would soon run out of money. Out of necessity, he had to cut staff levels by 50 percent and focus the business on one area. It worked. The company grew to $168 million. If you can focus on one area when you have lots of options, you will do well.
  • Tip number two states that with social media, you need to enable users to do what they want in the shortest amount of time possible. He explained that the four areas of social media are communication, search, entertainment and e-commerce. Each of these has been profoundly simplified and transformed by social media, which has created rapid adoption. Some successful examples of companies with defined categories are Groupon for e-commerce, Facebook for communication, and Twitter for entertainment. The gaming world was the first to leverage social media, with online games like Zenga.
  • Tip number three is about going mobile. In order to be accessible and visible on a small phone screen, online products must be built very differently. Simply put, people will search less on a phone than a computer because it’s hard to type on the phone. So, mobile applications need to be very simple and be built on behavioral economics. The mobile format requires a different form factor. Make your product or service better as a mobile tool. To do this well, he recommends testing, improving, measuring, improving and repeating.

How can these tips be applied to health and wellness? Can social media revolutionize health care, enable community care of individuals, and thus promote a greater general wellness? What would you recommend? Please comment and send your views.

Today, we see health-centric digital devices working wonders mainly for fitness fanatics and quantified self bio-hackers. Yes, the use of digital devices is expanding into the general population via health professionals and devices such as Wii Fit, FitBit and emWave. Yet, what is the best way to promote the expansion of this trend to more consumers? Converting health-conscious programs to a mobile platform offers an enormous opportunity to help wellness and improve health for so many people.

Adopting the above-mentioned principles and applying them to make wellness simple, fun, and easy to use on the mobile platform could make digital health as ubiquitous as taking photos with your smart phone.

Now, I am off for a hike with the dogs and will turn on my mobile app to count my steps and then use the HeartMath Inner Balance mobile sensor to stay in sync for the rest of the day.

Global Social Networking; How Tips from Joe Chen Could Apply to Digital Health

I recently attended a very interesting panel discussion with Jeff Yang of the Wall Street Journal and Joe Chen, founder and CEO of the social networking giant Renren (NYSE: RENN). Renren is often referred to as “The Facebook of China” and has a market cap of $2.4 billion in US currency. The first social media network, of this magnitude, to go public worldwide. Chen is one of the most influential Internet pioneers in China, and rarely makes an appearance in the US.

img_0748Jeff Yang, WSJ, talks with Joe Chen, CEO Renren, about the future of social media

It turns out he is very approachable, wonderful to talk with, and brimming over with lessons for business success.

  • Tip number one comes from Jerry Yang and Warren Buffet, who Chen says are some of his biggest influences. Their advice? Focus and master areas of expertise.

Chen’s words were, ‘your circle of competence is vital in order to raise and make money.’ What he meant is that you should limit yourself wisely. Hone in on only a few areas of expertise, learn them well, become a master. Then, cultivate a network of support, with members whose circles of competence differ from yours. Tap into these people as resources, and allow them to help build your success.  He tells an interesting story of how in the early days Renren was burning through the investment cash and would soon run out of money.  Out of necessity, he had to cut staff levels by 50% and focus the business on one area.  It worked, as the company grew to $168M.  If you can focus on one area, when you have lots of options, you will do well.

  • Tip number two is, in social media you need to enable users to do what they want in the shortest amount of time possible.

He explained that the four areas of social media are Communication, Search, Entertainment and E-Commerce. Each of these has a been profoundly simplified and transformed by social media, which has created rapid adoption.

Some successful examples of companies with defined categories are Groupon—E-Commerce, Facebook—Communication, and Twitter—Entertainment. The gaming world was the first to leverage social media, with online games like Zenga.

  • Tip number three is about going mobile. In order to be accessible and visible on a small phone screen, online products must be built differently. Simply put, people will search less on a phone than a computer because it’s hard to type on the phone.

So, mobile applications need to be very simple. This is common human behavior, and can be explained through behavioral economics. The mobile format requires a different form factor. One important way to do this is to use key features to make something a better mobile tool and test, improve, measure, improve and repeat.

A complete video of this interview is available via the MITCNC web site.

So, here are the big questions on my mind: How can the tips above be applied to health and wellness? Can social media revolutionize health care, enable community care of individuals, and thus promote a greater general wellness? 

In the current situation, we see health-centric digital devices working wonders for a niche crowd. These are people who are a combination of fitness fanatics and dedicated digital users. However, the use of digital devices for the promotion of health may not be expanding out into the general population unless required by a physician. What is the best way to promote the expansion of this trend? Converting health-conscious programs to a mobile platform offers an enormous opportunity to help wellness and improve health. This could happen by implementing a method that is similar to the Wii Fit—a method in which people don’t even know they are working out or tracking their diet or walking more because they are having fun using their phones.  I know that there are apps out there that are working to help keep people healthy and include RunKeeper, Skimble, Zeo, and Nike+ GPS.  Yet, is this enough?

If developers and business leaders adopt the above-mentioned principles, and apply them to making wellness information simple, fun, and easily applicable to the mobile platform, then digital health could become as ubiquitous as taking photos with a cell phone.

Now, I am off for a hike with the dogs and will turn on my mobile app to count my steps.

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You, the Superhero! 5 Ways You Can Develop a Superpower

Wouldn’t it be amazing to have superhero powers? Which superpower would you pick — X-ray vision? The ability to leap tall buildings? Or fly at supersonic speeds? In the world of comics, superpowers are often extraordinary skills that benefit others; and some can even save the day. If you had some kind of natural force or special power within you, how would you use it?

SONY DSC
SONY DSC

 

It is possible to develop a superpower and create your own personal positive field environment to fly smoothly through the day. One such superpower is within your body — your heart. When you put your heart into something, it changes everything. How you feel effects what you say and how you act — both of which greatly affect others. Isn’t this a superpower?

More and more we’re seeing that superheroes are showing up everywhere. You can spot them moving piles of debris from broken houses that were hurled about by mother nature’s wild exhibitions. They’ve shown up to rebuild homes that were chewed up and spit out by giant ocean waves, and they’ve been spotted building mountains of hope and inspiration with cardboard lemonade stands to help those who are struggling.

We’ve even caught glimpses of them at the corner of down-and-out giving new shoes to the homeless, and they’ve left behind signs of kindness at various stores after paying the tab for someone who so needed a break.

These heroes’ superpowers are really expressions of heart values and true compassion. These values are embedded in each of us and lie dormant waiting to be cultivated. They are super because they can help rewrite a moment, heal emotional wounds, erase negative self-talk, improve relationships, nurture beauty, and grow happiness. They can change the perception and change outcomes — and ultimately, each and every time they are used, they help to create a better world.

There’s an uptick of everyday heroes unleashing a whole lot of kindness and love on our planet. It’s felt through their acts of care, compassion, tolerance and gratitude. Science is researching how these qualities of the heart can affect many things. They can change your life and the life of others; they can add light to darkness and hope to despair. Research shows that positive heart qualities can affect many living things on this planet — from plants, to animals, and even our own bodies.

Positive heart qualities create a powerful and influential state within the human system that researchers call coherence — the focal point of more than two decades of research by the Institute of HeartMath.

As we focus on one of these heart values, we enter into a physiological state called“coherence,” which changes our heart rhythms. Almost instantly, the rhythms adopt a smooth and ordered pattern. Coherence positively boosts immune and nervous systems functions, increases the anti-aging hormone DHEA, can help normalize blood pressure, and increases higher cognitive functioning – meaning you experience more mental clarity, improved decision-making skills, increased creativity and practical intuition.

So how do you cultivate these superpowers? Here are five tips to get you started:

  1. Choose your mood: Notice yourself feeling upset, frustrated, impatient, angry, stressed or anxious. Take a few moments to shift that feeling. Try focusing on something you appreciate. Once you have a positive feeling in focus, imagine you’re breathing this feeling in and out through the area of the heart, taking slower deeper breaths than usual. This simple exercise can help to shift the heart rhythms, and as you do this for just a few moments, it can also start to shift the less desirable feeling to a more positive feeling experience.
  2. Experiment with positive attitudes: For instance, next time you go to the grocery store, enter the store with an attitude of kindness. Instead of being irritated by a slow moving check-out line, lighten your mood by trying to shift to a feeling of compassion, offer a smile to other shoppers, and maybe let someone go ahead of you that only has one or two items. Experiment with different positive attitudes and see how they can be contagious to those around you. 
  3. Befriend wellness technologies: As science is revealing more about the power behind positive emotions, technology is also integrating the latest scientific findings into practical tools to help people develop their coherence power. Technologies such as the Inner Balance combine an app and sensor to train users how to access a coherent heart state anytime. It allows you to see your own power (or inner balance) in real-time and teaches you how to shift your heart rhythms.
  4. Adopt a neighbor: Many of us know of someone in our neighborhood who is either a single parent, or has a spouse in the military, or maybe is an elderly person living alone. Consider what you can do to care for them. Maybe it’s offering to mow their lawn, or take their trash barrels to the curb, or providing a monthly car wash. The point is that extending care toward our neighbors creates more connection, gives back to you from the very action of it and cultivates goodness in people — not just in a time of crisis — but just because you can.
  5. Power in numbers: Crowdsourcing is another act of care. We’re seeing more and more viral funding campaigns to help those in need. Instead of fuming over the news, people are transforming their anger into networking missions by tapping into their social networks to raise money. For example, a campaign on GiveForward.com raised $200,000 within 24 hours to benefit a couple who had both suffered severe leg injuries in the Boston Marathon bombing. If you hear of a story that moves you, think about how you can rally others to help. This allows those affected to focus on healing and recovery.

Maybe you’re not leaping tall buildings in a single bound, but remember your care, kindness and love have the power to transform many things. Cultivate your heart coherence and you’ll be surprised by the number of things in a day that you can change and improve for yourself and others.

Amazing things can happen.

3 Keys For Actually Making Positive Changes

Like many of you, I feel the challenge of navigating through the phenomenal overload of information and the exhausting pace of change. How can we possibly deal with so many concurrent world issues that affect us all? Yes, much of what is happening is wonderful, yet some of it is just too much. So today, I pondered on how to manage this exponential growth of information to collectively create a real global abundance.

To manage through the complexities of overwhelm of information and the global realization that we are all connected in facing these challenges takes a new skill. It means that we must better manage our emotional response, be able to listen to intuition and engage common sense intelligence to act with compassion. Simply put by Gandhi, “Be the change the we want to see in the world.” Okay, we may not be exactly like Gandhi, but we can make simple positive changes that make things better. How do we do this?

First, believe its possible. Abundance is possible. Peter Diamandis defines abundance as the real potential to create abundance for all on this earth. In his book Abundance, Diamandis writes:

Imagine a world of 9 billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and nonpolluting, ubiquitous energy … Providing abundance is humanity’s grandest challenge — one that together, with intention and action, we can make happen within our lifetime.

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the abundance of nature

We know that the world is rapidly changing. Moore’s Law of exponential growth shows the dramatic reduction in the cost of file storage and computing. The impact of this growth is evident by how we immediately know about events around the globe. In real time we watch disasters and events unfold. And now, via social media, we can often participate in these events. In remote Africa, a Maasai elder uses a smartphone containing access to more information than U.S. presidents did 20 years ago. Islands in Thailand have no roads but they have smartphone access to the Internet and all of its information. We are connected to billions of people and terabytes of information.

Second, recognize that we all have the capability to positively create abundance and manage this phenomenal growth. In my view, it requires the heart and brain working closely together for individuals to act with both intelligence and compassion. At the Institute of HeartMath, they are researching heart coherence and intuition. Rollin McCraty, director of research at the Institute of HeartMath, states that:

Access to our heart’s intuition varies among people, yet we all have it. As we learn to slow down our mind and attune to our heart feelings, our natural intuitive connection can occur. Our intuitive insights often unfold more understanding of life than years of accumulated knowledge. That’s why the state of coherence is rapidly gaining interest … Through coherence, we are able to access intuition and understand how we impact others on a psychology level. You can affect an environment and our choices in the moment. We can enable a group to operate more effectively to manage the change and solve major problems. What is needed it capability and coherence. Compassion and Intelligence and Experience working together.

We have a choice in every moment to intentionally access our hearts intuitive guidance and wisdom — and it helps to have practical tools and techniques to do this. These techniques enable us to remove the barriers and biases created by negative emotions hijacking the brain’s perception of situations. Thus, the technique enables us to see the possibilities rather than only seeing the fear. The positive perception enables the creation of solutions.

Third, add in the shared wisdom of many people working together to solve problems. Intuitive choice creates a tipping point for positive change. Recycling trash and driving hybrid cars become cool. Organic local food becomes a high growth market. Email messages stop being a source of stress at work resulting in more innovation. First responders run towards the injured to help others even in the face of danger. The individual choices in the moment enable all to benefit. We all share the same desire for a better and fulfilled life. If we collectively care for each other and facilitate the ability to operate as our authentic selves, we have the mastery to mange through this rapidly changing world.

HeartMath techniques help to accelerate and direct the process of bringing three forces together:

  • Managing emotional response to feel true compassion
  • Empowering intuitive ability to manage complexity
  • Collaborating to create intelligent solutions

Live life with the knowledge that there is more good in the world than evil. The small positive changes we make each day make a difference for us, for our community and for our world.