When it comes to developing wearable tech, there are a few crucial points to keep in mind. In addition to creating something useful, it’s vital to reach your target market on a subjective level as well. Does your technology resonate with the individual? Does your brand inspire people to get involved? Build revenue and profit with purposeful technology. Read these three tips that will help you to better understand creating compelling apps in the wearable tech market:
- Put the use case and customer experience first. Understand your customer and make it work for them to assure adoption of the product. It is vital to provide technology that is simple and easy to use, as well as innovative. Take your customers on a journey with your product development including considering incentives and intrinsic rewards. An innovative product may win many accolades and press coverage but it won’t survive unless there are a growing number of customers.
- Emotion is the most powerful force driving consumer behavior. Therefore, it is important to be purposeful and communicate the value of the wearable device as well as the company itself. Inspire people to be a part of something bigger and enable them to participate in long-term benefits. This will create sustainable results and transform their lives.
- Prove it works! Currently, it’s popular to aggregate every biometric into one device. Yet, what is the point? Does it really work to deliver an actual benefit and do people like it? Scientifically valid, proven with intelligent feedback that’s delivered in a clever way, makes a difference. If it works and works well, people will tell their friends and the product will stand out from the competition. Also, does it work in your daily life? Wearable doesn’t mean I’ll wear it. Make sure people can easily integrate the device into their life and enjoy using or wearing the product. Fashion is fickle.
And, a bonus fourth tip. Adapt. Remember that everything in this area is changing and be prepared for the change. There may be changes in the business model, technical direction, or user experience. The change arrives as incremental (behavior change) or monumental (integration of artificial intelligence). Plan for evolution within this emerging field. Develop a product that will work for the target customer while being innovative enough. Therefore, the goal is to make things available at the right time. “Perfection is the enemy of the good.” Bond with the customer and not chase competition or the newest shiny object. And, the only thing that doesn’t change is the need for better wearable solutions that help people live healthier, happier lives.
So there you have it! Toss aside any notions you have that the wearable tech market is difficult to break into or that you can’t stand up next to the competition. Create something useful that can be easily integrated into people’s lives. And once you’ve done that, market your innovative product in a way that allows people to relate to your brand and your message.